Open main menu
HomeFiction & PoetryMusicTwitterLinkedIn

Product ideas for Tinder to increase revenues

How one of the highest grossing dating apps could make even more money.

Written by

Justin Alva

Published on

Do not index
Do not index
This an exercise to explore possible product features which could help Tinder grow revenues. I haven’t used Tinder in the last 10 months so I do not know if any of these features now exist. Also, I was using Tinder in India, so the features rolled out elsewhere may not have been available for Indian users.

Feature Idea 1: Places to meet

Tinder could open its platform to vendors who can list deals for activities, restaurants, coffee shops, and other places for matches to meet. Tinder vets these places and makes them available to end users.
When 2 users match, initiate a conversation, and then decide to meet, they will be presented with options that are vetted by Tinder to ensure a safe meeting place.
How does it benefit Tinder?
  • revenue stream
  • down the funnel data on whether people meet after online interactions
  • addition to their safety features: location easily shareable with friends/family, businesses can be aligned with ensuring safety

Feature Idea 2: A/B Testing Bio

Tinder already optimizes for the best profile picture, but there’s not much one can do with your bio. They could include an add-on to their Pro plans where they allow for A/B testing of bio.
How does it benefit Tinder?
  • revenue stream
  • higher number of matches ⇒ higher engagement + retention

Feature Idea 3: Verified Profiles

This feature would help in improving user experience, and safety.
Tinder would favor verified profiles over non-verified profiles in terms of impression delivery. Verified users get a verified tag on their profile.
In order to have one's profile verified:
  • Pay a nominal fee
  • Upload a government ID
  • Click a selfie
The data could be deleted after verification or maintained in the event of a requirement from law enforcement.
How does it benefit Tinder?
  • revenue stream if this is a paid option
  • addition to their safety features
  • marketability of features in markets where safety is a big concern
  • better behavior on platform

Feature Idea 4: What are you here for?

Everyone has different expectations from the platform. What if I could tell Tinder what I’m looking for so it could match me with people who are looking for the same thing? This would need to be hidden from the profile as no one would want to be identified based on their choices.
Pros
  • Better matching of users (since expectations are the same)
  • Possible to monetize this
Cons
  • The possibility that the platform would see lesser matches or interactions after a match
  • Friction in adoption

Feature Idea 5: Improving Bio to showcase interests

Tinder allows for importing favorite artists from Spotify. Similar integrations with other platforms such as Goodreads would help.
The ability to showcase or view expanded bios could be hidden behind a paywall (Pro plan).
How would this benefit Tinder?
  • Improved matching
  • Increase conversions on Pro plans
  • More information on users for better targeting of Ads