Dissecting the viral growth of HQ Trivia and Loco

Dissecting the viral growth of HQ Trivia and Loco

This post is about how HQ Trivia and its Indian counterpart, Loco, hacked their growth. While I’ve dissected the product and growth mechanisms of Loco (since I’m familiar with their app), this holds good for HQ Trivia since they’re near-identical. Starting in 2000, Kaun Banega Crorepati (modelled on the lines of Who Wants to be a Millionaire?),…